Forms are a great way to capture information for your website visitors.
However, they are often one of the most overlooked elements in website design, yet they can play a crucial role in improving a customer’s experience and increasing engagement.
Forms provide an easy way for potential customers to interact with your website, allowing them to submit inquiries, feedback, and other important information quickly and conveniently.
They can also be used for signup purposes, allowing customers to quickly create accounts on your website without having to fill out tedious paperwork.
With the right forms in place, your website visitors can quickly and easily learn more about your business, contact you with inquiries, sign up for services, or even purchase products all at their own convenience — making their journey through your website more enjoyable.
But which forms should you include on your website?
In this blog post, we’ll outline five essential forms that you should include on your website to boost engagement and customer experience.
- Contact Forms
- Email Newsletter Signup Forms
- Customer Feedback / Review Forms
- Customer Support Forms
- Call Scheduling / Call Back Forms
Contact Forms
The contact form is one of the most common forms you will see on websites today.
Your contact form should be easy to find and simple to use, as it will provide customers with a convenient way of getting in touch with you.
This can help to improve customer service and make it easier for customers to get the information they need.
Additionally, employing techniques such as captchas or email verification steps can help cut down on spam and ensure that only genuine inquiries are sent through your contact form.
By providing an efficient, secure, and hassle-free way of submitting inquiries, you can make the customer journey much smoother — allowing visitors to interact with your website quickly and conveniently.
Email Newsletter Signup Forms
Email marketing is a great way of nurturing and building better relationships with your potential customers, and a newsletter signup form is a perfect way to gather their contact details.
You’ve probably noticed that many websites offer their website visitors the opportunity to subscribe to their email newsletter.
This form can be placed on any page of your website, but you may find that on many websites it is often found in the footer or sidebar making it easy for website visitors to find, no matter what page they are viewing.
A basic newsletter signup form only requires the visitor’s name and email address — allowing them to do so quickly and easily.
By providing customers with a simple and straightforward way of subscribing to your email list, you can grow your subscriber base quickly and make sure that potential customers receive all the updates about your products or services.
Customer Feedback / Reviews Forms
Every business should strive to provide the best experience for their customers, and feedback is an essential part of this process.
By giving customers the chance to provide reviews and feedback, it allows you to quickly identify any areas where you can make improvements.
It also helps build trust with your customer base, as they know that their voice is heard and valued.
Additionally, hearing from unhappy customers can give you the opportunity to rectify issues quickly – resolving any problems before damage to your business’s reputation has been done.
All in all, seeking feedback from customers is a great way of ensuring that your business is providing a quality service and delivering a great customer experience.
Customer Support Forms
If you offer goods or services, your customers will require a certain level of support throughout the course of their relationship with you.
To ensure that customers can receive the support they need quickly and easily, introducing a customer support form is an excellent idea.
This form should provide customers with enough information to submit their inquiries accurately and efficiently — allowing them to get the answers they need as soon as possible.
These messages may go through a dedicated support ticket platform or use a dedicated support email address.
By providing a quick, easy, and convenient way for customers to get help, you can improve customer satisfaction and make their journey through your website more enjoyable.
Call Scheduling / Call Back Forms
Encouraging potential customers to get in touch with you can be difficult, but providing an option to book a call for further discussion can make it much easier.
This form should provide customers with the opportunity to request a call back at their convenience — allowing them to get in contact without having to wait on hold or listen to long automated messages.
It also allows customers to choose when they would like to have the call — helping to ensure that they get a more personalised experience.
By giving customers the power and flexibility to choose when they want to discuss further, you can create better relationships with your potential or existing customers.
Conclusion: The Right Forms Can Make All the Difference!
No matter what type of business you have or what kind of content you offer on your website, having the right forms is essential for gathering valuable user data.
By introducing forms such as a newsletter signup, customer feedback, support, and call scheduling/call back forms on your website, you can make the user experience more efficient and enhance their overall satisfaction.
Additionally, by harnessing the power of data collected from these forms, you can gain valuable insights into your business performance and customers’ needs — allowing you to make more informed decisions and ultimately improve your business’s success.
Therefore, we highly recommend implementing the forms mentioned above on your website. Doing so will help you gather useful data that can be used to enhance customer satisfaction, gain insights into user behaviour, and ultimately boost your business’s performance.
Recap
- Contact Forms: Provide customers with an easy and secure way to submit inquiries, feedback, and other information.
- Email Newsletter Signup Forms: Allow website visitors to subscribe to an email list in a simple and straightforward way.
- Customer Feedback / Review Forms: Help build trust with customers by giving them the opportunity to provide reviews and feedback.
- Customer Support Forms: Ensure customers can receive the support they need quickly and easily by introducing a customer support form.
- Call Scheduling / Call Back Forms: Give customers the power and flexibility to choose when they want to discuss further.
Limitless Networks, A Kerry Web Design Company
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Take the first step towards having a successful online presence by getting help with your web design project: Contact us today!
