As a website owner, you want to create an online presence that is both trustworthy and engaging.
By adding personality to your website, you can boost user trust and keep them coming back for more.
In this blog post, we’ll share some tips on how to add personality to your website and make it stand out from the crowd.
- Website Content
- Design Choices
- Images & Videos
- About Page
- Customer Support
- Marketing Materials
- Headlines & Call-to-Actions (CTAs)
Website Content
Your website’s content is an ideal platform for showing your personality. Choosing a tone of voice that matches your personality is crucial for engaging your readers.
They are more likely to stay if they can emotionally relate to the language you use on your website.
For example, if you’re a light-hearted person, using humour in your website copy can be a great way to add bit of personality.
If you’re more serious, then using a more formal tone will be more appropriate.
Tip: Use your natural voice in your writing. Write in a way you talk with friends. Not only is it faster to write this way, but it will also sound more genuine to your readers.
The key is to be consistent with the voice you choose and make sure it aligns with the overall tone of your website.
Design Choices
You can show your personality on your website by choosing design elements that reflect who you are.
The colours, fonts, and overall look of your site should reflect your personality.
For example, if you’re a creative person, you may want to use bright colours and unique fonts to make your website stand out.
If you’re more conservative, then using a more traditional colour scheme and simple fonts may be a better fit.
Make sure the design style complements the tone of your website copy.
The important thing is to experiment with different design elements until you find a look that feels true to you.
Images & Videos
Including images and video content on your website is another great way to add personality.
Instead of using generic stock photos, try to use personal photos or videos that reflect your interests and personality.
Or add animate GIFs to add some fun and personality to your website.
Adding media is a great way to add a human touch to your website and make it more relatable to your readers. They help to tell your story and connect with your audience on a deeper level.
About Page
The about page is an excellent place to show your personality to your potential customers. They may learn more about you as a person. Your about page is an opportunity to show your readers who you are and what you’re passionate about.
Including a photo and sharing a little bit about your personal life is a great way to add personality to your website.
If you’re not comfortable with including your portrait just yet, why not show a photo of your work environment to show where the magic happens!
Or keep it simple and add your signature.
Customer Support
The way you treat your customers says a lot about your personality. Your customer service should reflect the same values as your website.
For example, if you’re friendly and helpful, then make sure your customer service team is providing the same level of service.
Marketing Materials
When you promote your company, it’s usually the first thing that individuals encounter, which leads them to your website.
Your marketing materials such as business cards, flyers, and social media posts are a great way to add personality to your brand.
They should be consistent with the tone of your website and give your target audience a taste of what they can expect from you.
Headlines & Call-to-Actions (CTAs)
Your headlines and call-to-action buttons are important elements of your website that can also add personality.
Your headlines should be attention-grabbing and reflect the overall tone of your website.
Your call-to-actions should be clear and concise, but also reflect your personality.
Tip: Avoid generic terms like “Click Here” or “Sign Up” and use actionable phrases.
Craft these elements in a way that speaks to your audience and gets them excited about what you have to offer.
Conclusion: Be Bold & Stand Out from the Crowd
Your website should be a reflection of you and your personality. There are many ways to make sure that your website represents you well. The important thing is to be true to yourself and stay consistent with the voice and tone you choose.
Your website is an extension of your brand, so make sure it accurately represents who you are and what you stand for.
Recap
- Website Content: Use natural voice writing that emotionally relates to readers
- Design Choices: Reflect personality through colours, fonts and overall look of site
- Images & Videos: Include personal photos/videos to add human touch and tell story
- About Page: Include portrait/photo of work environment and show personality
- Customer Support: Treat customers with same values reflected in website
- Marketing Materials: Consistent with tone of website to give audience a taste
- Headlines & CTAs: Attention-grabbing, reflective of personality, clear and concise
Limitless Networks, A Kerry Web Design Company
Looking to add personality to your website? We’ll work with you to create a website that truly reflects you and your brand, and helps you achieve your business goals.
Contact us today!
