You’ve probably done a little online shopping in the last month, right? You might have gone to a website, selected a product you liked, and been hesitant to press the buy button. Maybe there wasn’t enough information, or maybe you couldn’t see the image properly, so you hit back and went somewhere else. That company just lost an order.
A great product page design is key to a successful online business, and every ecommerce store needs one. It’s the page your customers see when they’re considering buying one of your products, so it needs to be well-designed and easy to use.
As an online shop owner, your primary aim should be to encourage conversions and get purchases. That is the aim of your complete ecommerce site. While your homepage and website architecture set the stage for it, product landing pages are the most important element.
Think about it for a moment. When you go on an ecommerce website to buy something, you want to see certain things. It’s the same for your customers!
In this post, we’ll take a look at the anatomy of a great product page and explain how to create one that will help you sell more products.
- Clear Headings
- High-Quality Product Visuals
- Compelling Product Descriptions
- Product Size Chart / Guide
- Frequently Asked Questions (FAQs)
- Trust-Building Product Reviews
- Effective Call-to-Actions
- User-Friendly Product Page Layout
- Quick View of Shipping Information
- Social Sharing Buttons
- Recommended Products & Cross Links
- Optimise Meta Tags
Clear Headings
The product name is critical. The complete name of the product should be clear and apparent to visitors. You want visitors to see it as soon as they visit your site. The name should be descriptive and accurate, but not too long.
Make the most of headers and incorporate keywords. They’re used all over Amazon, for example. It makes it simpler for customers to skim your product pages as well as informs search engines what you’re selling.
High-Quality Product Visuals
Images
Users won’t want to purchase your product if they can’t see what it looks like. Good quality, clear, relevant images are the best way to promote your products and draw customers in.
When deciding on pictures, keep this in mind: High-resolution images are always better. When someone wants to zoom in and see more, they will be able to do so.
You should also supply a variety of viewpoints and in-depth looks of the product.
Make sure your product photos stand out by using white backgrounds. This will enhance your product’s professionalism and ensure that it stands out among the competition. Lifestyle shots are particularly crucial since they allow customers to imagine how they’ll use the goods in their daily life.
For example, if you sell clothing, show people wearing it. If you’re selling accessories such as watches or jewellery, display them on a model’s wrist to give users a better idea of the size and fit.
Videos
Videos are great for showcasing your products. They allow users to see the product in action. They can easily see how they work and show exactly what they’re like in real life. It’s a fantastic way to encourage the customer to click the buy button.
A product video may improve conversion rates. Consumers are 64-85% more inclined to buy after watching a video on a website.
Videos also help you rank better in search engines, as long as they have a title, description, and thumbnail image. Supplying high-quality video and great images can help you increase your click-through rate (CTR) and climb the search engine rankings.
We suggest that you explain the functionality of your product in great detail. What are its benefits? How does it work?
Don’t forget to incorporate keywords here, too. You want this video to be found by search engines.
Compelling Product Descriptions
Don’t skimp on great product descriptions.
Your product description is a crucial part of your product. Product descriptions should not be the manufacturer’s description, which they are often. This is critical from an SEO perspective.
We suggest that you write your own product description and make it appealing because this is great content for search engines to rank. You can also provide context to your customers and show them that you’ve put a great deal of effort into selling the product.
The great thing about using your own product description is that you can explain why the product sells itself. Explain what it does and how it may improve the customer’s quality of life. Try to anticipate their intentions. You can also include keywords here (just don’t go overboard).
Product Specifications & Technical Details
Some products have specific technical details that you need to include in the product description. This is great for users who want to know how they work and what’s included in the package.
Make sure all critical details, such as model numbers, components, dimensions, materials, and so on are included.
Product Features List
When people are searching for goods, they frequently search for particular key features.
It’s great to include a general list of features and specifications, but it’s also a great idea to provide more detail about each feature. What does each one do? How does it make the product better? How does it make their life better?
We recommend including a bullet-point list of features and their benefits. This will allow the user to quickly scan through your product description and get an idea of the great features they’ll receive.
Product Size Chart / Guide
If the product being sold is clothing or shoes, or any other item that is difficult to measure, a size guide is important. This will let customers know exactly what they can expect when the products arrive on their doorstep.
Many product pages are sadly devoid of this crucial feature, and if it’s missing, a consumer will quickly wander away. They may also go to a competitor’s website and use their size guide, deciding to buy from them instead. You can also supply great FAQs about your product’s sizing chart, which will give you great content for your site.
Frequently Asked Questions (FAQs)
FAQs are great for giving your customers instant answers about your product. Customers are more likely to buy if they have a clear understanding of how the product works and what benefits it will provide. They’re an enormous help to users who are wondering if the product is the right one for them, and they also help you increase your conversion rate.
You’ll not only encourage consumers to buy if you can help them resolve the most frequently asked questions, but they will also have a good encounter with your product page, and they may even return again in the future.
FAQs can be great opportunities to insert keywords also.
Trusting-Building Product Reviews
Product reviews on your product page are important. They help people trust you and buy your product.
These independent customer reviews have a lot of clout for potential customers, and they can do more to increase conversions than any traditional marketing approach.
This increases the product’s and business’s credibility. This degree of faith can quickly persuade a shopper to buy.
Effective Call-to-Actions
A significant blunder that some businesses make is to have their call-to-actions too subtle.
They might have a colour scheme in place and be too afraid to deviate from it, resulting in the “buy” button not standing out.
Make sure all of your call-to-action buttons are clearly visible and accessible.
User-Friendly Product Page Layout
You want to make sure your page doesn’t look cluttered or difficult to navigate through. You want to make sure your page is great to look at, but you also don’t want it to be distracting. Finding the perfect balance can be difficult, but it’s necessary if you want to increase your conversions.
It’s important to keep things simple. Simplicity is key. The simpler the interface or experience can be, the better it will resonate with your customers!
A clean design with a great online shopping experience will make it easy for potential customers to find what they’re looking for and buy your product.
Quick View of Shipping Information
Include relevant shipping details on the product page, such as “free shipping over €XX,” to help customers get a quick view of shipping information.
This should prevent consumers from leaving the page to look for shipping information, which is preferable since it gives a distraction-free experience that allows them to complete their actions.
Social Sharing Buttons
A great feature to have on your product page is social sharing buttons. These will allow users the ability to share their thoughts with friends and family via Facebook, Twitter, or any other social media platform.
Social sharing buttons are great for increasing brand awareness and traffic to your site. People may be more likely to share great experiences they’ve had with your site or product, which can lead to a great deal of organic traffic.
Recommended Products & Cross Links
Use the product page to link to other relevant items. This is great for customers who may want to add on products they were interested in or if they’ve purchased a great product and are looking for accessories they might enjoy.
It’s great for the customer because it increases the convenience of shopping on your site, which will make them more likely to purchase again in the future.
It’s great for you because it increases your revenue and can provide great future content, which will help with SEO. Cross-linking ensures that your items are indexed, which is beneficial to your search rankings.
For example, on Amazon, as soon as you go into a product page, other related goods begin appearing. You can also look at things that are often purchased with the product that you’re viewing. This is great for increasing sales and driving return traffic to your site!
Optimise Meta Tags
Meta tags are not visible on the product page (or any other web page), but they can be found in the source code.
The title tag and meta description tag are great for making your product landing pages stand out even more in Search Engine Results Pages. This is what people will read when googling something.
The title and description are always visible whenever you conduct a Google search. This is what Google and other search engines get from the source code.
The meta description is a text area that appears below your organic listing when someone searches for it on Google. It used to be very important in old-school SEO tactics, but it may not be particularly essential since Google usually writes its own one. However, for product pages, you should almost certainly include one.
You should make sure you’re utilising keywords and that your title tag and meta description are both appealing.
Conclusion: Make Your Product Pages Irresistible
Online competition is fierce, and it can be difficult to stand out from the crowd. The reality is your store’s success hinges on how well you design your product page. It can make or break an online business. That’s why it’s so crucial to have a great one that converts.
What makes a great product page? The answer is simple: Simplicity and clarity! Make sure your product pages satisfy your customers’ questions and anticipate their needs.
Recap
- Optimise product title & other headings for clarity, accuracy and keyword inclusion.
- High-quality product images and videos to showcase products in action.
- Unique product descriptions with keywords that explain why the product sells itself.
- Product specifications & technical details, plus feature list & benefits.
- Size chart/guide & FAQs to provide customers with crucial information.
- Product reviews to increase trust and encourage conversions.
- Clear call-to-actions for ease of purchase experience.
- Intuitive page layout for a distraction-free experience.
- Quick view of shipping info, social sharing buttons & recommended products/cross links.
- Optimise meta tags for organic search visibility.
Limitless Networks, A Kerry Web Design Company
If you’re looking to grow your online business, it’s crucial that you invest in design. A great product page is key for a successful ecommerce store and should be well-designed and easy to use.
Contact us if you want help with an online shop!
